Adolfo Dominguez

Adolfo Domínguez is a Spanish designer fashion brand created in Trives (Ourense) in 1950. The brand burst onto the global scene in the 1980s, giving fashion a spiritual dimension and occupying not only the aesthetic space of fashion, but also that of ethics, as reflected in its famous slogan "La arruga es bella" ("Wrinkles are beautiful"). Currently, the firm has 381 points of sale in 20 countries and is undergoing a process of renewal towards a more sustainable model of consumption. To this end, the brand has transformed its clothing design and production processes towards a more positive impact on the planet. Adolfo Domínguez is here to last, not to be fashionable.